Seller’s Guide

SELLER'S GUIDE

1. MAKE A PLAN

The most important factor is to develop a plan. Having a plan is the key to not getting yourself out of control and always keeping the process on track. This means you will have to make some important decisions:

Hiring an agent or doing it alone -> Determining when to list -> Setting a price
Selecting what to keep and what to leave behind -> Staging your home -> Plotting your next move

2. TIMING IS EVERYTHING

Knowing the right time to sell can make a big difference in both your
selling experience and the listing price.

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3. SET A REALISTIC PRICE AT THE BEGINNING

Your home will get the most buyer exposure immediately after it’s listed, so pricing it right at the start is essential. Pricing it even a little too high could cause you to miss out on your best group of buyers. On the other hand, if you price it too low, you risk leaving money on the table. Consider your agent as a trusted adviser, especially when it comes to pricing and marketing your home. You want someone who is smart, communicative, and has an extensive understanding of the local market. If you’re thinking about selling your home without an agent, be prepared because all the decisions will be yours alone.

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4. LOOK AT YOUR HOME FROM BUYER’S PERSPECTIVE

Remember what made you want to buy your place. You'll need to set aside your emotions and make tough, reality-based decisions about improving, pricing, and marketing. Your agent will likely suggest things to fix or refresh. Exterior photos are usually the first ones to pop up on for-sale home listings, and they're the first things a buyer sees. To make that all-important first impression, power wash the driveways and sidewalks, and add some seasonal plants to pots and garden beds.

5. GET READY FOR VISITORS

Shifting your mindset from homeowner to home seller will also help you decide which belongings to keep, store, sell, or give away. You may have some pieces that might be perfect for staging your home; your agent can offer advice and even connect you with a professional home stager to help make those decisions. Decluttering and depersonalizing your space are essential so home shoppers can envision making the space their own. If you plan to live in your home while it’s on the market, you’ll have to keep it spotless and show-ready. That can be challenging, especially for young families. However, the better it shows, the faster it goes, and the sooner you can start living like a normal family again.

6. ATTRACT AND TRACK INTEREST IN YOUR HOME

Your place is likely one of your biggest financial assets, so you’ll want to know right away if it’s catching buyers’ eyes. Choose your words carefully. The right words can boost your final sales price, while some innocent-sounding phrases can be a big turn-off to buyers. (Hint: Think “captivating” or “impeccable” and steer clear of “nice!”) Adding a quick video walk-through with your smartphone lets buyers take a virtual tour and piques interest.

7. SET YOUR PRIORITIES

Make sure you and your agent know what’s important to you: Closing quickly? Getting your asking price or more? Keeping your closing costs to a minimum? You might not be able to have it all, so prioritizing your wants before you list your home will make it easier to evaluate offers.

8. THINK ABOUT WHAT’S NEXT

If you’re planning to buy your next home, remember to get pre-approved early so you have an edge in the market. And know that there’s no easy answer to the question of which comes first, the buying or the selling.

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